Google Tag Manager (GTM)

Since its launch in 2012, GTM has gained users faster than any other tag management solution in history. In fact, it’s estimated that as of December 2014, it was implemented on over 630,000 websites globally, making it by far the most-used tag management solution on the market.

GTM is designed to be a simple-to-use solution, but if you’d like some support, we’re happy to help. We are heavy GTM users, which means we’re perfectly placed to help you. Whether you need an installation from scratch, a specific one-off project, or a review of your configuration, we have the expertise and the knowledge to support a hassle-free setup.

Benefits of GTM

  • Simple and fast tag deployment

  • It’s free to use

  • Advanced functionality, rules, testing, debugging and secure user permissions

  • Use the GTM interface to insert tags

  • Automatic event detection without having to modify to page source code

  • Supports tags from most other vendors

  • Works on mobile websites and apps

 

Over the past year, we’ve seen an explosion in the number of people using GTM. Thousands of users are discovering the benefits of this code and the speed and reduction in IT resources it can help deliver. The integrated nature of the Google stack (such as Google Analytics, AdWords, DoubleClick Campaign Manager, DoubleClick Bid Manager, etc.) also supports the combined integration of the Google tools for the most effective results – allowing you to get the most from their capabilities.

If you would like more information, our experts are happy to help.