PPC is always changing. Consumer intent, the landscape, technology, and platforms continue to evolve. we has the right people, technology, and approach to ensure your paid search activity is at the forefront of digital innovation.
Keywords are no longer the heart of paid search
Augmenting keyword targeted campaigns with audience data, using dynamic automation and enhanced keyword level tracking are replacing traditional keyword only campaigns.
How many of the keywords in your account appeal to multiple audiences? How many of those audiences are valuable to you? How do you know when someone types a keyword into Google that they are relevant to your products or services? We use remarketing lists for search ads (RLSA) and customer match look-alike audiences as well as in-market or affinity audience targeting to help our clients enter and win the auctions that have a higher propensity to convert. By targeting the right audiences, we’ve seen conversion rates 68% higher than traditional keyword only campaigns.
The benefit of Dynamic Search Ads
Any campaign with lots of products or inventory should be using Dynamic Search Ads (DSA) or even better, feed-based inventory managed campaigns.
We can integrate your inventory feed with our technology and automatically generate highly relevant ads directed to the right landing pages based on the specific phrase someone searches for. This helps cover the long-tail for your entire inventory range and because the long-tail is usually cheaper and converts more, it has a big impact on campaign performance.
We’ve seen DSA campaigns with 26% higher CTRs and 37% lower CPAs compared to similar keyword only campaigns. Read our case study with ForRent.com here on the use of DSA.
The Metrics Tree
Enables you to see how altering the metrics can affect your CPA and campaigns. It allows you to clearly understand which metrics make up the campaign CPA and how they relate to one another.
SafetyNet protects your paid media spend 24/7
There is an increasing demand by companies to understand what agencies are doing to protect their investment in search networks and media platforms.
With so many moving parts in a digital campaign, it’s vital you have a system in place that can monitor all aspects of your paid activity and provide an early warning when something doesn’t look right.
SafetyNet is a unique, powerful service designed by our own in-house paid search experts. Created exclusively for PR.AD PPC clients, SafetyNet ensures your investment is automatically safeguarded 24/7.
This rigorous, automated early warning system continually checks your paid search activity for any performance anomalies and critical errors that could result in downtime or wasted spend. If anything is flagged, email or text alerts are instantly sent to the PR.AD global paid search team so we can take immediate action. This means that, with SafetyNet working for you, your paid search activity – and your entire PPC investment – is always protected.