User experience (UX) covers all the interactions someone has with your company or organization. These include interactions with your software, your website, your apps, your advertisements, your Twitter or Facebook accounts and your call center, as well as with you personally over email or face-to-face. The sum total of all these interactions over time is their user experience.
The research phase of the UX process is about fully understanding your business, your market, your customers and the overall goals and expectations of the project.
It’s during the analysis phase that we turn the findings from our research into actionable and shareable insights and use them to inform the conception and design phases.
During the design phase, we take all the business requirements, constraints and insights from our research and design and use them to create solutions.
UX is a team sport, and everyone on our team is responsible for it. As the project moves into development and launch, we continue to test to ensure we’re achieving the desired experience.
During the strategy phase, we work with you to agree to the strategy for the experience, establishing a definition and set of experience principles we want to achieve to inform the design and development process.